Roger Wade, Director, Roger is the founder and CEO of Boxfresh and BoxPark. After spending a few years in advertising after graduating from university, Roger started Boxfresh in 1989. He grew the brand from a market stall to an international brand selling in over 12 different countries and major licensing agreements with high street players like JD and Boots.

Boxfresh were renowned pioneers of the British street scene and were the first to import labels like Carhartt, Gapstar (now G-Star), and Penfield into the UK. In 2005, Roger sold Boxfresh to Pentland Brands, the ex-owners of Reebok, and formed his own brand consultancy, Brands Incorporated.

Roger is a regular columnist for Drapers, is a member of the Cool Brands Council, and associate lecturer at The London College of Fashion.

Andrew Hart, Legal Associate, advises on a wide variety of corporate and commercial issues.

Andrew's transactional experience includes mergers and acquisitions, private equity, joint ventures/shareholder agreements, and group reorganizations, acting for a range of entrepreneurial and institutional clients. Andrew has also represented a number of companies listed on both the main market of the London Stock Exchange and AIM. Such representations have included initial public offerings (IPOs) and secondary fundraisings, along with acquisitions and disposals of such companies in accordance with the City Code on Takeovers and Mergers.

Andrew's commercial practice comprises predominantly clients in the fashion industry. He has extensive experience in advising clients on all areas of licensing, agency and sub-agency (including in respect of cross-border arrangements), joint ventures, and distribution arrangements.