Roger Waderoger wade, director, is the founder and ex owner of the original british streetwear brand, boxfresh. after spending a few years in advertising after graduating from university, roger started boxfresh in 1989. he grew the brand from a market stall, to an international brand selling in over 12 different countries, and major licensing agreements with high street players like jd and boots. boxfresh were reknowned pioneers of the british street scene, and were the first to import labels like carhartt, gapstar (now g-star) and penfield into the uk. in 2005, roger sold the boxfresh to pentland brands, the ex owners of reebok, and formed his own brand consultancy, brands incorporated. roger is a regular columnist for drapers,, is a member of the cool brands council,, and associate lecturer at The London College of Fashion.

kim de ruiterkim de ruiter, music associate, began her career in the music business in 1999 with emi new media, moving in 2001 to universal music’s digital team. in 2005 recruited to universal’s new mobile division leading to mobile manager for mercury records.

kim went on to launch the first artist album in association with a mobile device (dirty pretty things/nokia n91 campaign), created the first ever made-for-mobile hip hop video with ludacris (winning ‘best mobile campaign’ at the bt digital music awards 2007), received a nomination at the nordoff-robbins ‘woman of the year’ awards and achieved promotion to mercury’s head of business development in 2008. also nominated as one of the 50 leading women in the technology industry by mem magazine in august 2009.

at mercury kim grew digital accounts in addition to introducing new brand partnerships and opportunities to the label, including strategic alliances with the fashion industry, pre-load content deals with technology partners and sponsored live events.

kim has set up independently, to continue developing similar business opportunities with a wider network of artists, brands and partners.

ulf vespermannulf vespermann, european associate, after graduating from the european business school with a ba in economics, and from the american graduate school of international management with a master of international management m.i.m., ulf started his career in sales for medical devices. in 1994 he joined the walt disney company germany and as of 1997 and after his promotion to senior manager, ulf took on regional responsibilities and managed the european stationery and watches business in the regional office of disney in paris. following disney, ulf headed up the licensing division of in germany in 1999 – 2000 and joined a consultancy firm as managing director following for 2 years.

he started celebrities entertainment in germany in 2003 with a focus on trademarks, brands and celebrities that attract a young adult consumer. the licensing agency handles most of its properties on a european basis and has been able to build a broad base of licensees across europe. in 2009, ce global brand advisors, switzerland, was incorporated which focuses on brands and trademarks, as well as on brand extension consulting

david phillipsdavid phillips, david phillips, licensing associate. after graduating from manchester university with a ba (econ ) hons in business finance, david qualified as a chartered accountant, specialising in corporate tax. he then worked as a marketing and product development director for time products plc, specialising in deluxe and mass market branded 1987 he established his own watch company, bridgeway products.

he acquired global licenses to produce and distribute watches and clocks for madonna, kylie, new kids on the block, michael jackson, take that, boyzone and the spice girls to name but a few. warner bros then granted bridgeway a multi-property license to manufacture and distribute watches, clocks and accessories throughout europe, the middle-east and africa. after selling the company in 2000, david decided to concentrate solely on being a licensing consultant, seeing a niche in the market to represent and advise manufacturers and importers on the acquisition of brands and licenses.


Andrew Hartandrew hart, legal associate, advises on a wide variety of corporate and commercial issues.

andrew’s transactional experience includes mergers and acquisitions, private equity, joint ventures/shareholder agreements and group reorganisations, acting for a range of entrepreneurial and institutional clients. andrew has also represented a number of companies listed on both the main market of the london stock exchange and aim such representations have included initial (ipo). and secondary fundraisings along with acquisitions and disposals of such companies in accordance with the city code on takeovers and mergers.

andrew’s commercial practice comprises predominantly clients in the fashion industry. he has extensive experience in advising clients on all areas of licensing; agency and sub-agency (including in respect of cross-border arrangements); joint ventures and distribution arrangements.


henna riazhenna riaz, specialist in royalty auditing: her organisation; 360 Audit LLP undertake licensee audits on behalf of some of the biggest licensors in the music and entertainment industries, as a result, 360 Audit has helped owners of intellectual property recover substantial amounts of under-reported royalty income.

360 Audit is unique in that in delivers a financial royalty audit and legal audit in one streamlined process. 360 royalty auditors tackle the financial and accounting issues, whilst 360 royalty audit lawyers review the legal agreements in place to ascertain whether the provisions in such agreements need to be reviewed in light of the ever changing commercial relationship between the parties. Together the 360 auditors and lawyers deliver results which go further than conventional royalty audits. 360 Audit LLP also has a team of experts who carry out high level due diligence reviews on businesses and targets, on behalf of clients.